Deborah Chaddock Brown

I am a lover of words.

I started writing at a young age, stringing weekly spelling words together to create a story rather than just the required single sentence.

Over the past thirty years of my professional career; office manager, magazine editor, store manager, field manager, Director of Stores for Pearle Vision, I have found a way to use my love of words to creatively communicate messages people read.

Why bother writing if no one will read what you write?

I opened my business, AllWrite Ink in 2004, orginally intending to focus on company newsletters; employee and customer. My business grew to offer a variety of marketing content and then I began writing websites.

A customer asked me to take his key words and use them to tell his story.

Oh my gosh! It was 4th Grade Language Arts all over again - taking key words and phrases to tell a story, not just use them in a sentence.

I work with my customers to understand their passion for what they do. Why should someone buy from them? What makes them different?

Then I like to learn about their customer. What are their motivations? What pain do they have that my customer can solve?

Couple that with SEO key words and you have a unique story designed to grab the readers attention and be search engine friendly!

Words People Read, my company tagline, translates to Websites People Read on the Internet.

I'm always on the look out for examples of great writing that informs and inspires.