Back to Basics: Marketing for the Small Business Owner

My new book is here!

   

Back in April Doug Johnson of the Twinsburg Chamber, asked me to put together 30 marketing tips in 30 minutes for a Business Expo.  The speech went over so well, I was asked to present it several more times and it occurred to me that it would make a great book. 

So using the speech as a framework, I expanded on each thought, created worksheets to help with the planning process and researched and included over 100 live links to additional resources, articles, worksheets and blog posts.

I am excited to announced that the electronic version is now available.  It will soon be available at Amazon, however, if you can't wait, I would encourage you to visit my website and check it out.  Not sure?  Download the first of 30 tips for free. 

Back to Basics: 30 Tips to Market Your Small Business & Establish Yourself as an Expert in the Industry. 105 pgs. $12.95.

Here's what people are saying about Back to Basics:

“Deborah Chaddock Brown is a bold-faced LIAR!!  She promises 30 tips to market your small business in her new book, Back to Basics.  But there have to be at least 50 of them in there!  With easy to grasp examples, Deborah offers the small business owner a cornucopia of marketing tips, tricks and best of all, proven techniques for building a rock solid marketing foundation.  Read this book with pencil in hand because you’ll be taking notes in the margins as you plan your way to smarter, more effective marketing.”

Drew McLellan, Top Dog, McLellan Marketing

 

"Thinking of launching your own small business? Don't waste another day or dollar dreaming about your idea until you read this book. Deborah Chaddock Brown challenges, prods and forces you to define your target audience so well that you can almost predict what they eat for breakfast. And knowing your customers is imperative before you can sell to them. If you already own a business, you'll find at least a dozen marketing ideas you can start using today to grow the bottom line." 

Joan Stewart, The Publicity Hound 

  

WOW!  Insightful. Easy-to-grasp. This is a perfect roadmap for a small business owner who is ready to grow.  Deborah packs Back to Basics with lots of "Ah-Ha-so-that's-what-I-should be-doing" techniques.  It's like having a cup of coffee with a smart marketing veteran who is willing to share her knowledge about the marketing tools that work.  What a resource! Chris Brown, President, Marketing Resources & Results, Inc.

 

 

 

 

Back to Basics is a marketing guide must read for businesses trying to get a grip on marketing and not knowing where to start.  It breaks marketing activities into different strategic areas and explains why they are important and how to tackle them. Ron McDaniel, President, Buzzoodle Marketing

 

So Much MORE than the Basics… A terrific read.  Great for small business owners or independent professionals to get new ideas and improve old ones! Norma J. Rist No-Nonsense Business Coach, Founder RistList

Comments

[Interiors By Lynn]

Deborah:

Bravo, Bravo! I cracked open the book for the first time last night and got up to chapter 3. I had a highlighter in hand and proceeded to soak in the knowledge. You write like you talk, very knowledgably and yet make things simple and clear. This is a gem!

[Interiors By Lynn]

Deborah:

Bravo, Bravo! I cracked open the book for the first time last night and got up to chapter 3. I had a highlighter in hand and proceeded to soak in the knowledge. You write like you talk, very knowledgably and yet make things simple and clear. This is a gem!

[Chris Brown]

Deborah:
Congratulations on your book! I meant it when I said "WHAT A RESOURCE!" This is perfect for small business owners and other business professionals who want to market a business.
Congratulations!
Chris