Almost a year ago I wrote a post entitled Does Your Website Move WITH People? focusing on the new (dot) MOBI extensions for URL addresses. The idea was to configure your website for the smaller cell phone screens. Something you can back-burner until 2020 - right?
Not according to a recent issue of Advertising Age magazine. In the article Why Google see cellphones as the ultimate ad vehicle. Reporter Abbey Klaassen interviewed Google's Mobile Product Manager, Sumit Agarwal about the future of advertising on cell phones. Sumit has this to say:
"The phone is the ultimate ad vehicle. It's the first one ever in the history of the planet that people go to bed with. It's ubiquitous across the world, across demographics, across age groups. People are giving these things to ever-younger children for safety and communications."
The mobile phone isn't just for pop-up ads. Dreamworks is launching their movie Eagle Eye through mobile vehicles.
Dreamworks today (9.23.08) announced it has teamed with Millennial Media, Inc., the industry's largest and fastest-growing mobile advertising networks company, to design and launch a revolutionary, innovative mobile advertising and promotional campaign surrounding the theatrical release of DreamWorks Pictures' highly-anticipated film, Eagle Eye, which is a DreamWorks/Paramount distribution release.
What does this mean for the small business owner? The technology is changing so fast that I hesitate to read any articles on the subject older than 6 months ago. Here is an article on modifying your blog for the mobile phone which offers a couple simple steps and links to the resources you need to make your blog cellphone-friendly.
How about you - have you done anything to actively reach the mobile-user? I have to be honest - other than purchasing the (dot) mobi address for my site, I haven't done a thing. Ahhh!